Double degree

Jedná se o dvouleté souběžné studium bakalářských programů VPSD a SKS nebo magisterského studia na VŠTVS PALESTRA a MBA studia.

Ke studiu se mohou přihlásit studenti v prvním ročníku bakalářských programů VPSD a SKS a zájemci o studium v navazujícím magisterském programu. Studium probíhá v rámci 2. a 3. ročníku bakalářských programů a 1. a 2. ročníku navazujícího magisterského programu. Prezenční výuka je vždy v pátek tak, aby nekolidovala s jinou výukou.

MBA Sport Management

This form is intended for students of two bachelor programmes (Sport and Fitness Specialist and Nutrition Counselling and Sports Diagnostics) and the follow-up master programme Wellness Specialist in full-time and combined form.

Students in the first year of bachelor's programmes and those interested in studying in a follow-up master's programme can apply. The study takes place in the 2nd and 3rd year of Bachelor's programmes and the 1st and 2nd year of the follow-up Master's programme. Classes are always on Fridays so as not to conflict with other classes.

The programme is implemented in a combined form and runs in 4 semesters. In the first three semesters the teaching is planned for 4 teaching days, which are supplemented by online teaching. The fourth semester is reserved for the preparation of the final thesis and its defence. The teaching is conducted in Czech language.

The face-to-face classes take place during eight Fridays per year (3 per semester, always on the Friday before classes in combined studies, usually from 8.30 am to 6 pm), which is supplemented by online classes (via google classroom and google meet) in the evening on Wednesdays according to the announced dates four times per semester.

Seznam předmětů v programu je připraven s ohledem na souběžnou výuku v bakalářských nebo navazujícím magisterském programu. Cena studia v programu MBA Management sportu při tomto formátu studia je snížena o 60 %.

Study trajectories

First semester

3.1 Economic analysis of the sports sectors

6.1 Sport, marketing, society and trends

6.2 Integrated marketing communication and advertising

8.1 Event management

9.1. Diploma Seminar

Second semester

3.2 Analysis of the sports environment and competition, strategic planning

5.2 Managing the efficiency of sports facilities

6.3. Sport and Media - Public Relations, Media Relations

7.1 Human resource management and teamwork

Third semester

3.3 Business models and their economic aspects

4.3. Project management

7.3 Motivational leadership in teams

8.2 Sponsorship and sporting events

8.3 Organising events in the Czech Republic and abroad

Fourth semester

9.3 Final thesis

MBA Spa and Wellness Hospitality Management

Seznam předmětů v programu je připraven s ohledem na souběžnou výuku v bakalářských nebo navazujícím magisterském programu. Cena studia v programu MBA Spa and Wellness Hospitality Management při tomto formátu studia je snížena o 60 %.

Study trajectories

First semester

1.2 Past, present and key elements of future trends in the spa sector

3.1 Integrated marketing communication and advertising - relevant elements and tools

5.1 Introduction to spa operation

7.1 Key elements, structures and processes for managing and leading organisations

7.2 Hospitality management and operational management

Second semester

1.2 Approaches and processes of modern spa management tools

2.2 Customer service and effective use of interpersonal communication

3.3 Spa products and services in practice

6.1 Human resource management and teamwork

8.1 The basics of strategic marketing and branding

9.1. Diploma Seminar

Third semester

5.3 Sustainability strategy in the spa and wellness business

5.4 Creation of programme offer and partnership cooperation in spa and wellness

7.3 Motivational leadership in teams

7.4 Business models and their economic aspects

8.3 Project management

Fourth semester

9.3 Final thesis