Standard two-year MBA
MBA Sport Management
Standard two-year study
The programme is implemented in a combined form and runs in 4 semesters. In the first three semesters the teaching is planned for 12 teaching days, which are divided into blocks and supplemented by online teaching. The fourth semester is reserved for the preparation of the final thesis and its defence. The teaching is conducted in Czech language.
The face-to-face classes take place during six long weekends per year (3 per semester, always Friday-Sunday, usually from 8.30 am to 6 pm), which are supplemented by online classes (via google classroom and google meet) in the early evening on Wednesdays according to the announced dates four times per semester.
Study trajectories
There may be partial changes in the assignment of courses to semesters according to the time availability of the teachers.
First semester
2.1. Microeconomics
2.2 Macroeconomics
3.1 Economic analysis of the sports sectors
5.1 Management of sports organisations and sports facilities
6.1 Sport, marketing, society and trends
6.2 Integrated marketing communication and advertising
8.1 Event management
9.1. Diploma Seminar
Second semester
1.1 Legislative environment of the Czech Republic and the EU
3.2 Analysis of the sports environment and competition, strategic planning
4.1 Economics of the company
4.2 Management finance
5.2 Managing the efficiency of sports facilities
6.3. Sport and Media - Public Relations, Media Relations
7.1 Human resource management and teamwork
9.2. Methods of applied statistics
Third semester
1.2 Sports law and legal aspects of sports marketing
2.3 Current trends in the world economy
3.3 Business models and their economic aspects
4.3. Project management
5.3 Facility management and event management
7.2 Coaching in sport
7.3 Motivational leadership in teams
8.2 Sponsorship and sporting events
8.3 Organising events in the Czech Republic and abroad
Fourth semester
9.3 Final thesis
MBA Spa and Wellness Hospitality Management
Standard two-year study
The programme is implemented in a combined form and runs in 4 semesters. In the first three semesters the teaching is planned for 12 teaching days, which are divided into blocks and supplemented by online teaching. The fourth semester is reserved for the preparation of the final thesis and its defence.
The face-to-face classes take place during six long weekends per year (3 per semester, always Friday-Sunday, usually from 8.30 am to 6 pm), which are supplemented by online classes (via google classroom and google meet) in the early evening on Wednesdays according to the announced dates four times per semester.
Study trajectories
First semester
1.1 Past, present and key elements of future trends in the spa sector
2.1 Effective business and client communication
3.1 Integrated marketing communication and advertising - relevant elements and tools
3.2 Wellness, well-being and healthy lifestyle
4.1 Management accounting and finance - basic concepts and tools
5.1 Introduction to spa operation
7.1 Key elements, structures and processes for managing and leading organisations
7.2 Hospitality management and operational management
Second semester
1.2 Approaches and processes of modern spa management tools
2.2 Customer service and effective use of interpersonal communication
3.3 Spa products and services in practice
4.2 Management finance
5.2 Analysis of consumer behaviour
6.1 Human resource management and teamwork
8.1 The basics of strategic marketing and branding
8.2 Integration of services and retail
9.1. Diploma Seminar
Third semester
1.3 Regional economic geography of tourism
5.3 Sustainability strategy in the spa and wellness business
5.4 Creation of programme offer and partnership cooperation in spa and wellness
6.2 Control systems as an integrated organisational process
7.3 Motivational leadership in teams
7.4 Business models and their economic aspects
8.3 Project management
9.2 Diploma Seminar II
9.3 Methods of applied statistics
Fourth semester
9.4 Final thesis
