CHARACTERISTICS OF THE FIELD OF STUDY
The growing market for the specialisation of sport management offers a wide range of opportunities for service providers in the sport sector and its individual sectors. The Programme was inspired by knowledge and information from universities and colleges at home and abroad.
The study is intended primarily for:
- entrepreneurs in the field of sports who want to broaden or deepen their education in the field of sports management;
- those interested in the business of sport who come from other areas;
- athletes who are considering retiring from their sporting career and wish to remain professionally in the field of sport at the level of sport activity management;
- employees of sports associations, clubs and other organizations that need deeper knowledge of sports management for their activities.
PROGRAMME OBJECTIVES
- The study programme "Sport Management" appropriately complements the offered Bachelor and Master study programme and extends the offer for professionals who want to educate themselves in the field of sport management. We want to offer our students an education that will enable them to be prepared to perform responsible functions in the management of companies or as members of work teams where they will be valid members with the necessary decision-making and/or research experience, with an emphasis on the field of sport.
- The ambition of this programme is to become a recognised high quality, selective programme, providing its graduates with a sports management education at a level that is competitive in international comparison, and which is taught by leading sports management experts from both academia and practice.
Start of study: 17 October 2025
Admissions are now open HERE
The programme offers three study formats
Standard two-year study
The programme is implemented in a combined form and runs in 4 semesters. In the first three semesters the teaching is planned for 12 teaching days, which are divided into blocks and supplemented by online teaching. The fourth semester is reserved for the preparation of the final thesis and its defence. The teaching is conducted in Czech language.
The face-to-face classes take place during six long weekends per year (3 per semester, always Friday-Sunday, usually from 8.30 am to 6 pm), which are supplemented by online classes (via google classroom and google meet) in the early evening on Wednesdays according to the announced dates four times per semester.
Study trajectories:
First semester
2.1. Microeconomics
2.2 Macroeconomics
3.1 Economic analysis of the sports sectors
5.1 Management of sports organisations and sports facilities
6.1 Sport, marketing, society and trends
6.2 Integrated marketing communication and advertising
8.1 Event management
9.1. Diploma Seminar
Second semester
1.1 Legislative environment of the Czech Republic and the EU
3.2 Analysis of the sports environment and competition, strategic planning
4.1 Economics of the company
4.2 Management finance
5.2 Managing the efficiency of sports facilities
6.3. Sport and Media - Public Relations, Media Relations
7.1 Human resource management and teamwork
9.2. Methods of applied statistics
Third semester
1.2 Sports law and legal aspects of sports marketing
2.3 Current trends in the world economy
3.3 Business models and their economic aspects
4.3. Project management
5.3 Facility management and event management
7.2 Coaching in sport
7.3 Motivational leadership in teams
8.2 Sponsorship and sporting events
8.3 Organising events in the Czech Republic and abroad
Fourth semester
9.3 Final thesis
One-year study for Palestra graduates
The offer of one-year studies in the MBA programme "Sport Management" is intended only for graduates of the VŠTVS PALESTRA and ATVS PALESTRA - HEI. The basis of the offer was a comparison of study plans and the possibility of recognition of some exams passed in previous studies at PALESTRA.
The programme is implemented in a combined form and takes place in 2 semesters. Teaching is planned for 12 teaching days, which are divided into blocks and supplemented by online teaching. The teaching is conducted in Czech language.
The face-to-face classes will take place over six long weekends (3 per semester, always Friday - Sunday, usually from 8.30 am to 6 pm), supplemented by online classes (via google classroom and google meet) in the early evening on Wednesdays according to the scheduled dates four times per semester.
Due to the shortened study period, participants in this study format may take the final examinations in the autumn term at the earliest.
Study trajectories:
First semester
3.1 Economic analysis of the sports sectors
3.3 Business models and their economic aspects
4.3. Project management
5.1 Management of sports organisations and sports facilities
6.1 Sport, marketing, society and trends
6.2 Integrated marketing communication and advertising
8.1 Event management
8.3 Organising events in the Czech Republic and abroad
9.1. Diploma Seminar
Second semester
1.1 Legislative environment of the Czech Republic and the EU
3.2 Analysis of the sports environment and competition, strategic planning
4.1 Economics of the company
4.2 Management finance
5.2 Managing the efficiency of sports facilities
5.3 Facility management and event management
6.3. Sport and Media - Public Relations, Media Relations
7.1 Human resource management and teamwork
9.3 Final thesis
Two-year concurrent study of Bachelor's or Master's degree at Palestra and MBA - Double Degree
This form is intended for students of two bachelor programmes (Sport and Fitness Specialist and Nutrition Counselling and Sports Diagnostics) and the follow-up master programme Wellness Specialist in full-time and combined form.
Students in the first year of bachelor's programmes and those interested in studying in a follow-up master's programme can apply. The study takes place in the 2nd and 3rd year of Bachelor's programmes and the 1st and 2nd year of the follow-up Master's programme. Classes are always on Fridays so as not to conflict with other classes.
The programme is implemented in a combined form and runs in 4 semesters. In the first three semesters the teaching is planned for 4 teaching days, which are supplemented by online teaching. The fourth semester is reserved for the preparation of the final thesis and its defence. The teaching is conducted in Czech language.
The face-to-face classes take place during eight Fridays per year (3 per semester, always on the Friday before classes in combined studies, usually from 8.30 am to 6 pm), which is supplemented by online classes (via google classroom and google meet) in the evening on Wednesdays according to the announced dates four times per semester.
The list of courses in the programme is prepared with regard to concurrent teaching in the Bachelor's and Master's programmes. The cost of the MBA Sport Management programme in this format is reduced by 60 %.
Study trajectories
First semester
3.1 Economic analysis of the sports sectors
6.1 Sport, marketing, society and trends
6.2 Integrated marketing communication and advertising
8.1 Event management
9.1. Diploma Seminar
Second semester
3.2 Analysis of the sports environment and competition, strategic planning
5.2 Managing the efficiency of sports facilities
6.3. Sport and Media - Public Relations, Media Relations
7.1 Human resource management and teamwork
Third semester
3.3 Business models and their economic aspects
4.3. Project management
7.3 Motivational leadership in teams
8.2 Sponsorship and sporting events
8.3 Organising events in the Czech Republic and abroad
Fourth semester
9.3 Final thesis
Dates of lessons
in the academic year 2025 / 2026 can be found in the study schedule HERE
Study modules
The courses are divided into eight core modules:
- Law
- Economics
- Key elements, structures and processes of management and leadership of organisations in the sports sector
- Managerial Economics
- Management of sports facilities and their operation
- Integrated marketing communication and advertising
- Management skills and human resources
- Event management and marketing
- Final thesis
Final exam
Students who have completed all required courses and earned the required number of credits may take the final examinations. The dates of the final examinations are set out in the academic year schedule. The final examination must be completed no later than two years after the conclusion of the final year of study. The defended Final Thesis is published. Successful graduates will be issued a certificate of completion by the PALESTRA College of Education.
The final examination takes the form of a defence of the thesis and a discussion of its content and the topic addressed in the thesis. Each thesis is evaluated by the thesis supervisor, who is chosen by the student when the thesis is assigned, and by the opponent.
Teacher of the programme
The program is sponsored by Doc. Ing. Jiří Novotný, CSc.
Mgr. Sascho Belovski, Ph.D.
Mgr. Petr Bříza
Mgr. David Cihlář, Ph.D.
JUDr. Jan Exner
JUDr. Michal Frabša
Ing. Jaromír Horák
Prof. PhDr. Václav Hošek, DrSc.
JUDr. Petr Hrubec
Doc. PhDr. Lenka Hrušková, Ph.D.
doc. Dr. Ing. Sujit Chaudhuri, PhD.
Ing. Robin Jirásko, Ph.D.
Mgr. Petr Kavalíř, Ph.D., MBA
Mgr. Alena Kindová
PhDr. Alexandr Kliment
Mgr. Jiří Kotáb, Ph.D.
Bc. Martin Královič, FdA
Mgr. Dušan Kučera, Ph.D., MBA
Mgr. Adam Kyselica
PhDr. Pavel Landa, Ph.D.
Mgr. Tomáš Mirovský, Ph.D., MBA, DiS.
Ing. Richard Neuwirth, Ph.D.
Bc. Lukáš Pokorný, MBA
Doc. Ing. Zdeněk Říha, Ph.D
Milan Šimáček
Mgr. Roman Šinkovský, Ph.D.
Mgr. Kristina Škrabalová
Mgr. Ondřej Špaček
Ing. Jan Tichý, Ph.D.
Bc. Jan Tomanek
PadDr. Martin Urban
Mgr. Jiří Vilímek, MBA
Mgr. Markéta Vochoska Haindlová, LL.M.
and others
CAMBAS Accreditation
The programme is accredited by the Czech Association of MBA Schools CAMBAS, of which VŠTVS PALESTRA is a member.
The main mission of the Association is, in accordance with its statutes, "to ensure, maintain and further develop the high level of MBA studies in the Czech Republic", including the accreditation of MBA studies in the Czech Republic. The establishment of the Association was accepted by the Ministry of Education, Youth and Sports of the Czech Republic (MEST) and was recognized by the European Foundation of Management Development (EFMD www.efmd.org), based in Brussels, as the official accreditation body in the Czech Republic. The "Sport Management" programme has been accredited by the Czech Association of MBA Schools since 2018. www.cambas.cz a
STUDY-RELATED FEES
INVOICING TO ICO
If you require an invoice to be issued to your employer or to another ID number, please contact eko@palestra.cz before making payment for the application form or tuition fees, after which the change cannot be accepted.
CONTACT
Questions about the study: mgr. Mgr. Tomáš Mirovský, Ph.D., MBA, DiS. mirovsky@palestra.cz
Questions about the admission procedure: Eva Kaiserová, DiS. kaiserova@palestra.cz
