Sport Management

Study programme	Type of study	Title	Language
MBA	Combined	MBA	Czech

MBA tuition fees

April 29, 2026

Become a leader in sports management

A specialised MBA programme focusing on the management of sports organisations, sports marketing and sports project management.

The programme offers three study formats

WHY STUDY AN MBA IN SPORTS MANAGEMENT

FOR WHOM THE PROGRAMME IS INTENDED

The programme is primarily intended for:

entrepreneurs in the field of sports who want to broaden or deepen their education in the field of sports management;
those interested in the business of sport who come from other areas;
athletes who are considering retiring from their sporting career and wish to remain professionally in the field of sport at the level of sport activity management;
employees of sports associations, clubs and other organizations that need deeper knowledge of sports management for their activities.

STUDY MODULES

CHARACTERISTICS OF THE FIELD OF STUDY

The growing field of sports management offers a wide range of opportunities for service providers in the sports sector and its various sub-sectors. The programme was developed on the basis of insights and information gathered from universities and higher education institutions both in the Czech Republic and abroad.

PROGRAMME OBJECTIVES

The study programme "Sport Management" appropriately complements the offered Bachelor and Master study programme and extends the offer for professionals who want to educate themselves in the field of sport management. We want to offer our students an education that will enable them to be prepared to perform responsible functions in the management of companies or as members of work teams where they will be valid members with the necessary decision-making and/or research experience, with an emphasis on the field of sport.
The ambition of this programme is to become a recognised high quality, selective programme, providing its graduates with a sports management education at a level that is competitive in international comparison, and which is taught by leading sports management experts from both academia and practice.

COMMENCEMENT OF STUDIES

16 October 2026

STUDENT TESTIMONIALS

Studying the MBA programme in Sports Management at VŠTVS Palestra was a valuable experience for me, both in terms of professional and personal development. As an entrepreneur in the fitness sector, I was looking for a way to systematically deepen my knowledge of sports management whilst ensuring that I was steering my business in the right direction. The programme provided me with a broader strategic perspective on the management of sports organisations and current trends in the ever-growing fitness sector. The opportunity to meet and collaborate with other experts in the fields of sport, marketing and business was also a great benefit to me. Thanks to this, I have established a number of interesting contacts that have practical implications for my day-to-day work. I also found the preparation and defence of my final thesis to be very beneficial; in it, I focused on the marketing and development of a fitness centre, with an emphasis on long-term sustainability and the customer experience. I now use the findings of this thesis not only in my own business, but they can also serve as inspiration for other fitness centre operators. I would recommend the programme to anyone who wants to keep up with the times in the field of sport and fitness, develop their managerial skills and gain practical know-how.

Jiří Vilímek, MA, MBA, LL.M. Manager and co-owner at Fitness Victory s.r.o.

I chose the sports management programme because I wanted to „broaden my horizons“ after 20 years in sports club management. My expectations were met to the letter, both in terms of the creativity of the lecturers’ lessons and the involvement of students from other disciplines, who contributed their own expertise. At Palestra, you’ll find people with years of experience in the field who aren’t afraid to apply theory to practical case studies.

Jan Rachota Sports Manager – projects, international transfers, Director of ELSD, LJ and LSD at the Czech Ice Hockey Association (Czech Ice Hockey)

As a graduate of the MBA in Sports Management programme at Palestra University, I can wholeheartedly recommend this course. The programme gave me a deep insight into sports management, marketing, law and finance, and thanks to its strong practical focus, I have been able to apply all the knowledge I gained in my career. I have applied this knowledge in a major Kaufland project for the ice hockey sector, of which I am a co-author and project manager. I have also applied it in managing sports clubs and associations with a combined membership of 3,500. The experienced lecturers from the world of sport and the opportunity to network with colleagues in the field were a great benefit to me. What’s more, the course was extremely flexible, so it was easy to combine with work. It was a great investment in my professional future.

Lukáš Pokorný, BSc, MBA, MPA

CSO at a corporate firm | former head coach of the Austrian national floorball team

Organisation and Timetable

You will find the academic calendar for the 2026/2027 academic year HERE

Final exam

Students who have completed all required courses and earned the required number of credits may take the final examinations. The dates of the final examinations are set out in the academic year schedule. The final examination must be completed no later than two years after the conclusion of the final year of study. The defended Final Thesis is published. Successful graduates will be issued a certificate of completion by the PALESTRA College of Education.

The final examination takes the form of a defence of the thesis and a discussion of its content and the topic addressed in the thesis. Each thesis is evaluated by the thesis supervisor, who is chosen by the student when the thesis is assigned, and by the opponent.

Teacher of the programme

The program is sponsored by Doc. Ing. Jiří Novotný, CSc.

Mgr. Sascho Belovski, Ph.D.
Mgr. Petr Bříza
Mgr. David Cihlář, Ph.D.
JUDr. Jan Exner
JUDr. Michal Frabša
Ing. Jaromír Horák
Prof. PhDr. Václav Hošek, DrSc.
JUDr. Petr Hrubec
Doc. PhDr. Lenka Hrušková, Ph.D.
doc. Dr. Ing. Sujit Chaudhuri, PhD.
Ing. Robin Jirásko, Ph.D.
Mgr. Petr Kavalíř, Ph.D., MBA
Mgr. Alena Kindová
PhDr. Alexandr Kliment
Mgr. Jiří Kotáb, Ph.D.
Bc. Martin Královič, FdA
Mgr. Dušan Kučera, Ph.D., MBA
Mgr. Adam Kyselica
PhDr. Pavel Landa, Ph.D.
Mgr. Tomáš Mirovský, Ph.D., MBA, DiS.
Ing. Richard Neuwirth, Ph.D.
Bc. Lukáš Pokorný, MBA
Doc. Ing. Zdeněk Říha, Ph.D
Milan Šimáček
Mgr. Roman Šinkovský, Ph.D.
Mgr. Kristina Škrabalová
Mgr. Ondřej Špaček
Ing. Jan Tichý, Ph.D.
Bc. Jan Tomanek
PadDr. Martin Urban
Mgr. Jiří Vilímek, MBA
Mgr. Markéta Vochoska Haindlová, LL.M.
and others

CAMBAS Accreditation

The programme is accredited by the Czech Association of MBA Schools CAMBAS, of which VŠTVS PALESTRA is a member.

The main mission of the Association is, in accordance with its statutes, "to ensure, maintain and further develop the high level of MBA studies in the Czech Republic", including the accreditation of MBA studies in the Czech Republic. The establishment of the Association was accepted by the Ministry of Education, Youth and Sports of the Czech Republic (MEST) and was recognized by the European Foundation of Management Development (EFMD www.efmd.org), based in Brussels, as the official accreditation body in the Czech Republic. The "Sport Management" programme has been accredited by the Czech Association of MBA Schools since 2018. www.cambas.cz a

INVOICING TO ICO If you require an invoice to be issued to your employer or to a different ID number, please contact eko@palestra.cz before making payment for the application form or tuition fees, after which the change cannot be accepted.

ADMISSION PROCEDURE

Admission is without entrance examination, the condition of admission is a minimum of a Bachelor's degree or secondary education supplemented by at least 3 years of experience in the field or in a managerial position.

CONTACT

Questions about the study: mgr. Mgr. Tomáš Mirovský, Ph.D., MBA, DiS. mirovsky@palestra.cz

Questions about the admission procedure: Eva Kaiserová, DiS. kaiserova@palestra.cz