Ing. Zdeněk Eška, MBA, LL.B.

He graduated from the Banking Institute in Prague with a degree in Finance.

He is currently completing his PhD in Media Studies, where he specializes in analyzing manipulative techniques in the Czech media.

He has fifteen years of experience in the media, where he has worked as a presenter, editor, reporter, scriptwriter and dramaturge of afternoon and evening broadcasts. He has worked at Czech Television, Czech Radio, TV Prima and TV Óčko. He has hosted live radio broadcasts and TV programmes in ČT, e.g. Family and Me, Tykadlo, Experiment, Detective Packal's Cases, D. J. Divák and others. He has written over 500 television and radio scripts.

He lectures on Rhetoric and Culture of Speaking at Higher Vocational Schools and Universities in Prague. He is involved in the creation of a new MBA program for VŠTVS PALESTRA with the working title "Sports Media Studies", which is prepared mainly for managers, executives, directors or future press spokespersons. The art of presenting ideas and visions on the microphone and in front of the camera is now an integral and expected skill of modern managers.

Research projects

Rhetoric, security risks in communication. Internal grants of Metropolitan University Prague.

Publication activity

International scientific conferences in Vienna and Prague. Organized e.g. by the University of Economics in Prague.

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