This study guide addresses the fundamental principles and specifics of management in the fields of sports and wellness. The first part defines the concept of management and its individual levels within sports organizations, comparing general management practices with the unique aspects of the sports sector. It also characterizes strategic planning, organizing, organizational culture, and human resource management, including work with volunteers and fans. The second part focuses on wellness services, describing wellness from both client and business perspectives. It analyzes market segmentation in the wellness industry and provides a detailed comparison between tangible products and intangible services.